12 sick tricks to writing the best headlines on the internet

Ever found yourself clicking on an article that you didn’t need to read but you couldn’t resist clicking? You just couldn’t help yourself? Though it would be just like every other article on the topic – you still clicked?

Well, you’re not alone – and it’s all actually down to simple psychological triggers. Getting users to click on your content and bring that traffic onto your website is all down to getting your title right – and with these 12 clever tricks, readers quite simply won’t be able to stop themselves looking at your content!

Start with the topic and understanding your readers

First, the value matrix. Get into your reader’s psychology and understand not just they want, but what they need. You can use Buzzsumo to research the topics in your niche that people are already interested in and use that to get you started.

For what the publisher needs, this is usually good content for their site and for you and your site, this is usually a link, but sometimes you can offer/earn more. Giving that little bit extra (for instance offering something for free, like a free downloadable pdf) can often earn the publisher and us a bit of online love in term of reputation and links. So, think outside the box!

Now, let’s write!

  1. Now write your basic title. Lay the foundations.

Eg. “good breeds of dog to own”

  1. Craft it with CQESS. Always try and use at least one of these.

CQESS

Stands for…

Example

C

Curiosity

You’ll never guess…” “exposed” “revealed…”

Q

Question

Did you know…?”

E

Empathy

Work out the problem the readership have or what they want – “I bet you wish X…”

S

Surprise

everything you know about X is wrong” “I bet you didn’t know X” “X amount of people are unable to do this simple task”

S

Statistics/Specifics

“X of start-ups don’t make it past the first 2 years” “Learn how I made $1.7M in 2 weeks with this simple change”

Eg. for the “good breeds of dog to own” title:

Curiosity – Doggy lovers reveal the 5 best breeds of dogs to own (including Specifics)

Question – Which are the best breeds of dog to own? Top breeds exposed (including Curiosity) / Did you know these five are the best breed of dog to own?

Empathy – Finding the perfect best friend: the most gorgeous and friendly dog breeds ever

Surprise – Dog fans shocked by top five rated best breeds (including Specifics)

Statistics – 80% of dog lovers agree that these are the best dog breeds to own

  1. Curiosity/Empathy – Use rationale words:
      1. Reasons
      2. Principles
      3. Facts
      4. Lessons
      5. Ideas
      6. Way
      7. Secrets
      8. Tricks
      9. JUST DON’T USE “THINGS”

OR Use trigger words: why, what, how or when. Why and how are most common. For instance “why this is best” or “how to be the best at this”.

5. Specifics – Use numbers. Listicles are particularly popular at the moment. People have a short attention span nowadays, so numbered posts are most clickable since we know immediately that an article is broken up into nice bite-sized pieces. Alternatively this leads back to the “specific” S of CQESS; guide people in with interesting data or specific details. Don’t be vague!

The key part

6. Make a promise. Don’t over-promise, but be bold! Providing something useful to the reader is what it all comes down to; this comes back to understanding your reader’s wants and needs. What is useful to them? What is interesting to them?

Bonus bits to include if you can:

7. Slip in some sexy adjectives. They’re emotive, they’re intriguing, and they catch the eye. Make them strong (even better if they are negative, like “people hate this” etc.) to make them emotive. Add allure with some alliteration.

8. Include extra components, and show them in brackets:

9. Be urgent. You may notice that sales in shop windows and on the telly in retail adverts, all have a deadline because we need a sense of urgency to act (or to buy). The same goes for content. The title is our advert for our content, and people need a reason to read it now. Use words like: “soon”, “right now”, “now”, “immediately”, and “today” to add urgency.

Eg. “Sneaky techniques you can start using right now to improve your title writing”.

Address the reader where appropriate: use “you” or the name of the group they belong to. For instance, “all bloggers struggle with this…” “Use these techniques SEO experts rate the best at achieving fast results”.

SEO it!

11. Keep it short SEO MOFO to check the length, and make sure it all appears okay before uploading, or if you’re using WordPress, check it using the Yoast or All In One SEO Pack plugins.

12. Put the keyword as close to the start of the title as you can – Google gives priority to the words at the start of the title in search results, so for search it’s important to give important target words priority.

Simple as that folks! Test which titles work for you best by reviewing how your content performs in the Pages report in Google Analytics, and see what your audience likes best as all niches are different. Then let us know what worked well for you! We’d love to hear how your title-writing went and share your excellent, eye-catching content with others.

Thanks to Craig for featuring us on his world class blog, and keep following this space for more excellent content from himself!

@EmilyFedorowycz @BrightDesignUK

Quality SEO Service Glasgow

Quality SEO Services

If you are looking for good quality SEO services then it is important that you first and foremost find a reputable company.

An SEO company that ranks well on the search engine for a number of keywords relating to SEO and who has a good reputation will generally be able to provide high-quality SEO services.

Our Company

We are an SEO company situated in Glasgow who has more than ten years of industry experience.

Companies from a whole range of sectors in Glasgow have come to us for our SEO services and have achieved both local and national search terms, so if you have been searching for an SEO company that you can count on then look no further.

SEO Services

Our SEO services are made up of a number of different parts, with there being keyword research, competitor analysis, onsite SEO, offsite SEO and SEO reporting.

We believe that for us to provide a high-quality service it is important that we don’t fall down in any of these areas, and this is something that you don’t have to worry about with us. We have a number of resources, tools and the correct knowledge along with a small team in-house who each have their own tasks to complete for our clients’ websites to rank.

We, of course, do provide a complete SEO service, however, we do have clients coming to us who deal with their own SEO in-house but who fall down at certain parts of it – the link building part being something that we see a lot of people fall down at. If you are just looking for a certain part of SEO, for example, the offsite part of it to be done then this is an option that is available to you.

No Contracts

We believe that once you start getting results that you will want to remain a customer of ours – so we would neve tie you into a contract with us. Instead, if you do decide that you want to stop doing SEO then we would ask for one month’s notice and then you are free to walk away.

One Client Per Sector

We only take on one client in Glasgow in a sector, this is beneficial because it means that you don’t have to worry about us doing SEO for your competitor.

Contact Us

For more information about our SEO services simply give us a call on 0141 280 2411 or alternatively, you can send us an email at: info@glasgowseoservices.com.

 

 

 

 

 

SEO Consultant Lanarkshire

You can have a professional looking website but if you do not rank for any keywords relating to your products/services then having a good looking website is quite pointless.

SEO otherwise known as Search Engine Optimisation is the process of making your website as visible as possible on the Google search engine result pages through organic searches.

Ranking well on the Google search engine means one thing – increased visitors and increased sales/customers. It is important that you get your website to the top of the search engine and this is something that we can help with.

Our SEO consultant has more than a decade of experience in SEO.

With our SEO consultant’s skill, we can help you to achieve your goals and grow your business.

Our SEO consultant uses both onsite and offsite SEO tactics and the best practices to ensure that your website is optimised the best way.

There are a lot of SEO companies in Lanarkshire and all over the world who are using unethical methods to rank their clients websites. Google does regular algorithm changes to their organic search criteria to catch these companies out, resulting in their clients websites being banned from the search engine altogether.

We follow Google’s guidelines, so you don’t have to worry about your website being penalised and banned from the search engine.

Our process starts off with our SEO consultant doing research into your industry, this allows us to identify how competitive your industry is. We will then be able to put together an SEO package that has been tailored to suit your requirements.

If you choose to use our SEO services then you can expect our SEO consultant and the rest of the SEO team to start optimising your website both onsite and offsite.

Throughout the course of the month we will be monitoring your website’s performance since the campaign begun. We will be sending you out a monthly report so that you can see the progress for yourself.

When you use our SEO services you won’t have to worry about us doing SEO for a competitor in Lanarkshire who is offering the same services/products as you. – This is because we only take on one client in Lanarkshire in an industry!

You also don’t have to worry about us tieing you into a contract with us. We believe that we can get you the results that you need so we don’t have to tie you into a lengthy contract with us at all – when you want to walk away you are free to do so.

Fore more information on how our SEO consultant can help your business simply give us a call on 0141 280 2411 or send us an email at: info@glasgowseoservices.com.

 

 

 

Affordable SEO Services Glasgow

SEO

SEO (Search Engine Optimisation) is the process of optimising a website in order to get high search engine rankings in Google.

Google and various other search engines have become an essential source of potential customers. Through high search engine rankings for relevant search phrases you can increase your traffic to your website substantially, giving you more visitors, more customers, and more sales.

The Benefits

SEO is an affordable way of promoting your business, with it allowing you to efficiently reach large numbers of targeted customers from Glasgow. SEO focuses on the organic Google results, this is beneficial because it means that you don’t have to pay everytime someone clicks on to your website – you will only pay your monthly fee.

SEO has a much greater reach than traditional marketing channels, for example, your local radio stations. This is because you aren’t restricted to just targeting Glasgow, if you want your business can be found by customers across the whole of the UK or even worldwide.

Affordable SEO

At our company we believe that there is a big difference between affordable SEO services that are carried out by experienced professionals and cheap SEO companies whose offers sound far too good to be true. – You will find that a lot of cheap SEO companies are more interested in a one-off fee than building a long-term business relationship and some of their techniques could potentially result in your website being banned from the Google search engine.

When you come to us you will find affordable SEO services will boost your Google rankings whilst staying within your budget.  Our SEO services involve us learning about your business, researching what you potential customers are searching for, learning about your competitors, adding new content to your website, building link and of course reporting back to you with your campaigns progress.

In-House SEO Services

There are many companies out there who are based overseas or who are outsourcing most of their work to companies abroad. This could reduce the control that you have over the project and possibly result in lower quality work.

Here at our company we do all of our SEO work in-house and have over 10 years of industry experience in ranking clients across a range of sectors for both local and national search terms.

Realistic Results

Many SEO companies tend to make outlandish promises, implying that they can guarantee you page one rankings very quickly or that they can get you page one rankings because they have a relationship with Google. – Those kind of promises cannot possibly be true because when you think about it companies that could guarantee top Google positions overnight would be charging enormous sums for their services. It is also worth noting that it is, in fact, Google that decides where and if a website ranks so it wouldn’t be fair to promise anything.

We are very honest with our clients when it comes to timescales and we never promise results very, very quickly. With our hard work, experience, tools and resources we are confident that we can get your website to page one, then you will continue to use our services.

Tailored SEO Packages

Every industry is completely different in terms of what they want to target and their level of competition. With this in mind, it is our aim to offer affordable SEO services that are tailored to your business so the package that you will be given is completely bespoke.

Contact Us

Feel free to contact our SEO team by giving us a call on 0141 280 2411. A member of our team will be on hand to discuss your campaign soon afterwards.

 

 

 

Onsite SEO Services Glasgow

About SEO

The organic search listings are what people are clicking on after they do their Google search. Research has found that the vast majority of people who are searching online for a product/service will tend to only go as far as page 3, anything beyond that point has very little to no chance of converting into sales/customers.

SEO services (search engine optimisation) is something that is provided by a lot of digital marketing companies in Glasgow. The SEO services aim to rank websites on the organic search listings which is essentially where you want to be found if you want to drive more customers to your website and build a good reputation online.

Our Company

Here at our company we provide SEO services at our office in Glasgow. We have achieved both local and national rankings for clients in a wide range of sectors in Glasgow and nationwide and have a wealth of experience in this industry.

The more keywords that you are found for the more traffic your website is likely to generate. Of course, the more people that you manage to get on to your website will result in more sales or calls about your products/services. – It is our aim to ensure that you are found for as many keywords that relate to your products/services as we possibly can.

For example, if you were a dentist who wants to be found in Glasgow for “white fillings in Glasgow” or “dentists in Glasgow” then our onsite SEO services would ensure that we have a page dedicated to targeting those search terms.

A major part of onsite SEO services is making sure that all of the content is unique and that the other onsite SEO elements such as the Title Tag target and the variations of the keywords bring in a decent amount of traffic.

With any good SEO campaign you will know/find that onsite SEO services aren’t the only thing that is required. You have to have a good amount of high-quality links giving your website power; this is known as offsite SEO. A lot of SEO companies who are new to this industry might fall down at this part which is why a lot of their clients end up getting their fingers burnt when there are little to no rankings achieved. – We have, fortunately, built up our resources of links over the years so offsite SEO is a strength of ours rather than a weakness.

Your SEO Campaign

Mainly we have companies coming to us who want us to do their full SEO however, we do have people coming who want us to take care of their offsite SEO or who want us to make small onsite changes to improve their website.

There are endless benefits of coming to us for our SEO services, we have listed some of these below.

  1. We can give you an expert SEO opinion by giving you a one off audit of your campaign
  2. Our service is completely tailored to suit your requirements without the massive overheads
  3. We only take on one client in an industry in an area, so you don’t have to worry about us doing SEO for one of your competitors
  4. We don’t tie you into a contract with us, so if you want to leave us at any point then you are free to do so

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Contact Us

Contact us today to find out more about our SEO services. Just give us a call on 0141 280 2411.

 

 

SEO Management Company Glasgow

SEO

Having an excellent website means nothing if potential customers cannot find it, that is why SEO is so integral to an online marketing strategy.

Search engines are there to provide relevant websites to the user. Through SEO you can increase your website’s organic rankings for a range of relevant keywords that will generate traffic to your website and most importantly, enquiries for your business.

SEO Management Company

We are a Glasgow based SEO management company that offers complete SEO services throughout the UK.

We have over ten years of experience in the SEO industry and have successfully optimised and secured top search engine rankings for clients in a wide range of industries.

We are confident that we can get results for any client so no client has ever been tied into a contract with us. The clients that we have in Glasgow and all over the UK have been impressed with the SEO management service that we have provided and have chosen to stay with us and we are positive that you will do the same.

Initial Consultation

Before we start an SEO campaign we will always ask to take a look at your website so that we know how your website is performing. We will discuss your industry and what you want to be found for and then do research into your industry to determine how competitive it is, this then allows us to have the information that we need to put together a bespoke SEO package.

Our Service

We manage the entire SEO service, from keyword research and competitor analysis to writing content, building links and reporting, we do it all. Every month we will send you over your SEO report to look over, this contains your rankings so you will be able to take a look at how your campaign is going.

Contact Us

If you are interested in what our SEO management company can do for your business then feel free to contact us. You can either fill out our contact form or give us a call on 0141 280 2411.

 

 

Online Marketing Glasgow

Online marketing is important because it plays a part in the decisions that customers make. There have been studies carried out that indicate that increasing numbers of consumers are using social media and Google to check out prices before they commit to buying something from somewhere.

Online marketing not only gets your brand out there but it also gives you the chance to build relations with customers and prospects.

Here at our company we specialise in providing a whole range of online marketing services including:

  • SEO (Search Engine Optimisation)
  • Pay Per Click
  • Social Media Management
  • Email Marketing

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SEO

This is the process of getting your website found on the search engine for keywords that relate to your industry and the products and/or services that you offer in Glasgow.

The main benefit of this is that not only will customers find you but you’ll be able to get yourself ahead of the competition which can result in a higher return on investment.

There are a number of benefits of SEO, some of these benefits include:

  1. The results are low cost when compared with pay per click – You will be paying a consistent monthly cost for SEO whereas with pay per click you will essentially be paying every time someone clicks on the ad
  2. There will be an increase in traffic – SEO will give you results and as soon as you start the campaign your traffic can start to increase at a steady rate
  3. You’ll have a higher brand credibility – People trust that the first listings in Google are from reputable companies. The further that you are away the more skeptical people may be about clicking onto your website

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We have tools, techniques and a method that has successfully achieved top page rankings for both local and national search terms. Businesses of all sizes have come to us for this service and have spoken highly of the results that our service has provided.

SEO isn’t as simple as pushing a button and it’s up to Google where you rank on the search engine, all that we can do is put in the hard work. The results speak for themselves and within just a couple of months, you will notice a difference to your campaign since you first started out.

With different niches there is different levels of competition, with some industries being more competitive than others, this means that little or more work may be needed depending on how competitive it is. We will do research into your industry and the keywords that you want to be found for and put together a competitive SEO package that has been completely tailored to suit your needs.

Pay Per Click

PPC (pay per click) gives you instant exposure on the paid ads, these are found at both the top and the bottom of the Google search engine.

A lot of businesses in Glasgow find PPC worthwhile because:

  • You only pay when an interested person clicks – This means that you know exactly where your money is going and that you are only paying when an interested person is clicking on the ad. This is different from traditional advertising that happens offline where you spend a specific amount of money on your target market to engage with the ad but you don’t really know whether or not people looked at it
  • You set your own budget to control your costs – With PPC you can set the budget to suit your needs. You can put a cap on what you are spending daily however, it does mean that once your daily budget has run out you will no longer appear on the search engines for your desired keywords
  • You can reach your target consumer at the right time with the right ad – With PPC’s location targeting and delivery options you can target a person in a specific place at a specific time of day

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Without the knowledge of PPC, there are a lot of mistakes that you can make and that’s why we’re here to make the process straightforward and simple.

We’ll find out what the general public are searching for and once the campaign is set up we’ll be able to monitor how it goes and make relevant changes based on the findings.

Social Media Management

Social media management is another service that we have within our online marketing services.

This service focuses on getting your brand and/or your products and services out there for people on Facebook, Twitter and LinkedIn to find. People are constantly on Facebook, Twitter and LinkedIn browsing it for deals and speaking to their friends, family and/or work colleagues as well as looking for new business opportunities which is the great thing about having a presence on social media.

When you come to us for our social media management service you can expect us to manage the pages/accounts for you. We can help you to get new followers, more likes, build your LinkedIn profile and help you connect with new people. We can also update them for you so that your followers and friends can find out about what new offers, products and services you have.

In turn, not only will you have increased brand awareness but you could increase your return on investment and your business opportunities.

Email Marketing

Email marketing works by sending an email to a list of your contacts or a list of people who may be interested in the products/services that you offer.

This online marketing service offers a number of benefits including:

  • It increases brand awareness
  • It’s measurable
  • It’s cost effective
  • It’s targeted

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With email marketing, you will be able to control exactly who sees your email by segmenting your contacts based on their location or other data. Email marketing makes it simple to customise your message for each of your customers.

With each email that you send, consumers will be exposed to your business and your brand, therefore creating brand awareness. A lot of customers will be able to forward your emails to their friends and family who will be interested in your deals and offers, therefore giving your company/brand more exposure and credibility.

Email marketing draws precise and valuable metrics for example delivery rates and subscriber retention rates. You could use this as a tool to monitor which information your consumers are more responsive to, with it giving you an insight into what your customers’ behaviours are and their interests.

If you come to us for this service then we can set up a campaign for you and send any number of emails it is that you want. We can work from a list of contacts it is that you have or we can find a list of email addresses of people who may be interested in what it is that you are offering.

FREE Quote

If you are based in Glasgow and interested in any of our online marketing services then why not give us a call? Just call us on 0141 280 2411 and a member of our team will discuss your requirements and give you a free quote.

 

 

 

 

 

 

SEO Marketing Services Glasgow

To be successful online you must have a website that ranks well on the search engines. Without this, no-one will be able to find the products/services that you offer in Glasgow which means that you will be losing out on potential business.

Through SEO marketing services, you can not only get your business out there for people to find but you will also be able to outrank your competitors. SEO marketing services work by putting in a substantial amount of work to ensure that you are getting all of the necessary credit from Google that your website deserves.

At our company, we have provided our SEO marketing services in Glasgow for many years now. We’ve gained an excellent reputation for the quality of our marketing services and the vast majority of our customers have not only remained with us but they’ve also recommended us to other people that they know.

In the time that we’ve offered our SEO marketing services, we’ve helped customers who have all sizes of businesses in Glasgow, from small family-run business to large organisations.

Our SEO marketing services involve more than meta tags, from the structure of your website to keyword rich content and building links, we will ensure that your website is fully Google compliant whilst at the same time keeping in mind Google’s guidelines.

Before we start any campaign we carry out keyword research and competitor analysis. This is so that we can identify what the general public are searching for and how competitive the industry is. We do this because it will reflect the level of work that is needed for your campaign which can alter the price. The cost of your package will be determined by these factors and will be completely tailored to suit your requirements, this is beneficial as it could potentially save you money on your campaign.

If you then wish to go ahead with the service then we will start optimising your website both on-page and off-page. At the end of the month, we’ll be taking a look at the progress that your website has made and will be putting together a report that contains your rankings since the campaign started. You’ll be able to ask one of our SEO consultants any questions that you may have about the report or the rankings.

SEO can take time to work, it isn’t up to us when or where Google will rank your website on the search engine. We usually advise that there is certainly improvement within the first 3 months however, it’s Google that determines what scale of improvement this is.

For more information about our SEO marketing services or to get us to put together a bespoke SEO package for you, simply give us a call on 0141 280 2411.

 

 

 

 

Search Marketing Agency Glasgow

In today’s fast moving world, getting your company found online above your competitors is crucial to success online.

Search marketing is a process that leads to the development of a business through Google.

Search marketing can be broken down into two services:

  • Search Engine Optimisation
  • Pay Per Click

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At our search marketing agency in Glasgow, we specialise in providing both of these services. We’ve helped businesses of all sizes throughout Glasgow and the whole of the UK with their campaigns and have watched them grow.

Below we’ll go into more depth about each of these services.

Search Engine Optimisation

SEO (Search Engine Optimisation) is the process of being found on Google organically. It’s different from pay per click in a number of ways, the main difference is the cost. SEO will take a monthly payment whereas with pay per click you will literally pay when someone has clicked on to your website. With pay per click, you’ll be found on the paid ads at either the bottom or the top of the page.

Search Engine Optimisation is a great service to do long-term. Once you are ranking your website rankings shouldn’t move too much meaning that it can offer substantial results – this is different from pay per click as you will typically disappear from the search engine once your daily budget has run out.

Here at our agency, we have done SEO for clients in Glasgow and all over the UK for over ten years for both local and national search terms. It’s because of this that we’ve been able to build up a number of different tools that allows us to do our job efficiently.

The work that we carry out involves a combination of on-page and off-page factors.

On-page – Our SEO strategy satisfies human users. It’s important that the content that’s added is easy to understand so that when the general public clicks on to the website they are landing on information that promotes your business rather than information that doesn’t make sense. We have our own in-house content writer who will make sure that good-quality content that focuses on your target audience will be added each month to your website.

Off-page – Content is just one part of SEO, links are very important too as they give your website power. The depth of our industry knowledge and our experience helps us to build a strong and varied collection of links.

At the end of each month, we will report on your rankings. By doing so, you’ll be able to look at the progress that your website has made since starting SEO.

We are different from other search marketing agencies that offer SEO services in the sense that we don’t just give a pre-determined package. Instead, we will look into your competition and the keywords that you want to target and put together a bespoke SEO package for you. – This can result in you saving money as opposed to spending more money than what may be required.

The great thing about using our SEO services is that we only take on one client per industry in Glasgow, so you don’t have to worry about us doing SEO for your competitor.

Pay Per Click

At our search marketing agency, our PPC (pay per click) specialists know the paid ad search inside out. Their expertise can help you to increase conversions and improve your return on investment whilst also reducing your spend.

We have a lot of customers who use PPC at the same time as SEO although there are some who just prefer to use PPC.

PPC is different from SEO in the sense that SEO can take time for you to appear on the search engine whilst PPC is instant exposure.

We have Google Adwords certified professionals who are committed to optimising PPC accounts. They know PPC inside out and know how to find out what the general public are searching for in relation to your products/services, so you can expect them to make sure that you are bidding on keywords that are likely to bring you more business.

Our professionals have provided this service for many years so they know what works and what doesn’t. We can alter your campaign so that it goes live at certain times of the day where users will be most likely to be on Google.

Once your campaign has been set up we will be working towards improving the campaign, refining keywords that aren’t producing the results that we want for your business.

We will discuss your budget with you before the campaign is started. We would encourage you to think about your budget carefully as once it’s run out you will no longer appear on the search engine.

Contact Us

If you’d like to find out more about what the search marketing services that we can provide for your business in Glsgow then give us a call on 0141 280 2411. A member of our team will then be on hand to discuss your requirements soon afterwards.