Hashtag Tracking 2019: All of Your Burning Questions Answered

Ready to learn more about the wonderful world of social media hashtags? You might be sick to death of hearing about them, but they are so vital to the success of any business that you need to make sure you know as much as possible. This article details all of the top questions related to hashtag tracking and monitoring; answering all of your queries.

Hashtag Tracking IQ Apps?

If you are searching for some of the best hashtag tracking IQ apps, my tops three can be found in this section. It’s all about improving social intelligence, so take a look and see what you think:

TalkWalker

This handy little tool gives you complete control and access to all of your metrics and analytics related to your specific hashtag. It’s all in one place, and will even help you to determine the sentiment over time. This allows you to modify and finetune it so that you can not only reach your target audience, but find out who identifies with it most.

Rival IQ

This tool will teach you how and when to use the best hashtags for your business, as well as give you key information about engagement and reach. It will show you popular hashtags, and how you rank against other companies. With a range of fantastic features that will help you to keep one step ahead, it is the surest way to widen your reach and audience.

IQ Hashtags

Helping you to create the most effective hashtag, you can become an unstoppable force in no time. It analyses huge numbers of hashtags to ensure that you always have the most up to date knowledge, and it will even give you protection against banned hashtags. Giving you access to the sweet spot and finding you a way to be unique are just some of the benefits.

Is it possible to search Instagram hashtags by date?

The answer here is both yes and no. If you are searching using the Instagram app, there is no way it will show you hashtags by date when you search for them. However, you can use tools to do it for you. A great example of this tool is Unamo Social Media, and I will give you a brief overview of how it works.

First, you enter the text from your keyword in, and then you add the actual hashtag symbol afterwards. As a result, it will collect all of the mentions of that particular hashtag for you across social media platforms. By default, it will show you results spanning back a month from the date you searched, but you can select to see them for the following periods:

Past 24 hours
Week
Month
Year
Custom dates

However, you will also find that social media tools like Brand24 also have this function included when you search for hashtags. Therefore, you are sure to find something that you are comfortable using when trying to filter hashtags by date.

Which is the best free tool to monitor #hashtag performance?

If you are searching for a tool that is completely free to use with no hidden costs, then Ritetag is the one for you. It works on both desktop and mobile providing you with instant hashtag ideas, but also monitoring their performance. All of the information it sends comes in real-time, so you are always up to date with what is happening to your chosen hashtag in terms of performance. Plus, it covers everything from hashtags to instant emojis and GIFS.

What is the best tool/website to track Facebook hashtags?

Brand24 is a superb tool for hashtag tracking across all social media platforms, helping you to maximise your online presence and reach. Aside from tracking general mentions and receiving detailed analytics, they can also keep an eye on your Facebook hashtags. You can watch your most popular ones, track those used by competitors, and also receive detailed analysis on them. Check out how they are performing, and use the information given to alter them according to your target audience.

Be sure to read my Brand24 review here:

What are some tools to track Instagram hashtags?

There are a number of tools on the market that will track your Instagram hashtags, and my top three can be found below for you to browse through:

Keyhole

This tool offers in-depth analytics for all of your social media profiles. It also puts everything in one place for your convenience, and has a free trial to get things started. Aside from monitoring the usual aspects of your Instagram account, you can also track hashtags and keep detailed notes on their performance. It’s even available on mobile so you can monitor on the go.

Taggbox

You can gather and display hashtags on this tool, allowing you to track their popularity and progress. As well as working with Instagram, it can be used with a whole host of other social media platforms, making it a versatile tool. Additionally, you can create a social wall that displays all of your tracked hashtags and their data to keep you updated and in track.

Webstagram

This tool is quick and easy, as well as free, which is what makes it so appealing. All you need to do is search for your desired hashtag, and it will display the results within seconds. As well as manually tracking your hashtags, you can search for specific users to take a look at their stats and most popular tags.

Do any analytics tool for Facebook hashtags exist?

Yes, there are loads out there, including pretty much every analytics tool we have already gone through in the previous sections. Here are a couple of the Facebook analytics tools for hashtags I like the most if you want to flick through them.

Hootsuite

This tool is both practical and affordable, and it is really easy to manage even when you are on the go – with both desktop and mobile versions that you can access wherever you are. It allows you to respond to messages instantly, and you can track all of your hashtags effortlessly. This means that you can track your performance and expand your audience.

Tagboard

This tool revolves around perfecting your campaigns, and hashtag tracking is a massive part of that. This way, you can keep an eye on how things are moving, work on your visibility, and also discover the best new tag for your business to use. There are also loads of free trials.

How to join in a Twitter chat if you know the hashtag?

This is really simple, and a great way to get involved in some of the top trending topics. All you need to do is add the hashtag somewhere in your tweet, and other users will be able to find it when they are scrolling through the chat. If you are afraid you will forget, tools like TweetChat will add it in there for you automatically.

Any good tools to monitor a hashtag or keyword on Twitter?

Yes, there are some great ones out there. My top recommendation would be using some of the tools I have already gone through because they have great monitoring features. Brand24 and Keyhole are the best ones for the job, and Unamo is up there with them as well.

How to calculate engagement rate on a hashtag?

This is such an easy process, and I will take you through the basic calculation. It’s all about taking the likes and comments per post and then dividing them by your following. I’m going to start with saying I have a following of 2500.

Now, I’m looking at a recent post and totalling together the number of comments and likes. There are 137 likes and 10 comments. When adding this together, it comes to 147.
Now, I take 147 and divide it by 2500 (follower count) and times it by 100 (percentage). This gives me a percentage of 5.88%, which is firmly in the middle of the average Instagram engagement rate (3-6%).

How to track the Instagram hashtags’ efficiency?

You can check to see how efficient your hashtag is by using tools like Brand24 (and many of the others that have been mentioned here) to track them. It will look at their progress, engagement levels, and how responsive people have been to it. This will let you know which ones are working, which aren’t, and hoe you can improve them.

To Conclude

This FAQ has been a labour of love and, hopefully, one that you have benefited from. By using nifty little tools like the ones detailed above, you could be enjoying massive business success in absolutely no time at all. Keep these questions and answers close so that you are always on top of your game.

12 sick tricks to writing the best headlines on the internet

Ever found yourself clicking on an article that you didn’t need to read but you couldn’t resist clicking? You just couldn’t help yourself? Though it would be just like every other article on the topic – you still clicked?

Well, you’re not alone – and it’s all actually down to simple psychological triggers. Getting users to click on your content and bring that traffic onto your website is all down to getting your title right – and with these 12 clever tricks, readers quite simply won’t be able to stop themselves looking at your content!

Start with the topic and understanding your readers

First, the value matrix. Get into your reader’s psychology and understand not just they want, but what they need. You can use Buzzsumo to research the topics in your niche that people are already interested in and use that to get you started.

For what the publisher needs, this is usually good content for their site and for you and your site, this is usually a link, but sometimes you can offer/earn more. Giving that little bit extra (for instance offering something for free, like a free downloadable pdf) can often earn the publisher and us a bit of online love in term of reputation and links. So, think outside the box!

Now, let’s write!

  1. Now write your basic title. Lay the foundations.

Eg. “good breeds of dog to own”

  1. Craft it with CQESS. Always try and use at least one of these.

CQESS

Stands for…

Example

C

Curiosity

You’ll never guess…” “exposed” “revealed…”

Q

Question

Did you know…?”

E

Empathy

Work out the problem the readership have or what they want – “I bet you wish X…”

S

Surprise

everything you know about X is wrong” “I bet you didn’t know X” “X amount of people are unable to do this simple task”

S

Statistics/Specifics

“X of start-ups don’t make it past the first 2 years” “Learn how I made $1.7M in 2 weeks with this simple change”

Eg. for the “good breeds of dog to own” title:

Curiosity – Doggy lovers reveal the 5 best breeds of dogs to own (including Specifics)

Question – Which are the best breeds of dog to own? Top breeds exposed (including Curiosity) / Did you know these five are the best breed of dog to own?

Empathy – Finding the perfect best friend: the most gorgeous and friendly dog breeds ever

Surprise – Dog fans shocked by top five rated best breeds (including Specifics)

Statistics – 80% of dog lovers agree that these are the best dog breeds to own

  1. Curiosity/Empathy – Use rationale words:
      1. Reasons
      2. Principles
      3. Facts
      4. Lessons
      5. Ideas
      6. Way
      7. Secrets
      8. Tricks
      9. JUST DON’T USE “THINGS”

OR Use trigger words: why, what, how or when. Why and how are most common. For instance “why this is best” or “how to be the best at this”.

5. Specifics – Use numbers. Listicles are particularly popular at the moment. People have a short attention span nowadays, so numbered posts are most clickable since we know immediately that an article is broken up into nice bite-sized pieces. Alternatively this leads back to the “specific” S of CQESS; guide people in with interesting data or specific details. Don’t be vague!

The key part

6. Make a promise. Don’t over-promise, but be bold! Providing something useful to the reader is what it all comes down to; this comes back to understanding your reader’s wants and needs. What is useful to them? What is interesting to them?

Bonus bits to include if you can:

7. Slip in some sexy adjectives. They’re emotive, they’re intriguing, and they catch the eye. Make them strong (even better if they are negative, like “people hate this” etc.) to make them emotive. Add allure with some alliteration.

8. Include extra components, and show them in brackets:

9. Be urgent. You may notice that sales in shop windows and on the telly in retail adverts, all have a deadline because we need a sense of urgency to act (or to buy). The same goes for content. The title is our advert for our content, and people need a reason to read it now. Use words like: “soon”, “right now”, “now”, “immediately”, and “today” to add urgency.

Eg. “Sneaky techniques you can start using right now to improve your title writing”.

Address the reader where appropriate: use “you” or the name of the group they belong to. For instance, “all bloggers struggle with this…” “Use these techniques SEO experts rate the best at achieving fast results”.

SEO it!

11. Keep it short SEO MOFO to check the length, and make sure it all appears okay before uploading, or if you’re using WordPress, check it using the Yoast or All In One SEO Pack plugins.

12. Put the keyword as close to the start of the title as you can – Google gives priority to the words at the start of the title in search results, so for search it’s important to give important target words priority.

Simple as that folks! Test which titles work for you best by reviewing how your content performs in the Pages report in Google Analytics, and see what your audience likes best as all niches are different. Then let us know what worked well for you! We’d love to hear how your title-writing went and share your excellent, eye-catching content with others.

Thanks to Craig for featuring us on his world class blog, and keep following this space for more excellent content from himself!

@EmilyFedorowycz @BrightDesignUK