Online marketing is important because it plays a part in the decisions that customers make. There have been studies carried out that indicate that increasing numbers of consumers are using social media and Google to check out prices before they commit to buying something from somewhere.
Online marketing not only gets your brand out there but it also gives you the chance to build relations with customers and prospects.
Here at our company we specialise in providing a whole range of online marketing services including:
- SEO (Search Engine Optimisation)
- Pay Per Click
- Social Media Management
- Email Marketing
This is the process of getting your website found on the search engine for keywords that relate to your industry and the products and/or services that you offer in Glasgow.
The main benefit of this is that not only will customers find you but you’ll be able to get yourself ahead of the competition which can result in a higher return on investment.
There are a number of benefits of SEO, some of these benefits include:
- The results are low cost when compared with pay per click – You will be paying a consistent monthly cost for SEO whereas with pay per click you will essentially be paying every time someone clicks on the ad
- There will be an increase in traffic – SEO will give you results and as soon as you start the campaign your traffic can start to increase at a steady rate
- You’ll have a higher brand credibility – People trust that the first listings in Google are from reputable companies. The further that you are away the more skeptical people may be about clicking onto your website
We have tools, techniques and a method that has successfully achieved top page rankings for both local and national search terms. Businesses of all sizes have come to us for this service and have spoken highly of the results that our service has provided.
SEO isn’t as simple as pushing a button and it’s up to Google where you rank on the search engine, all that we can do is put in the hard work. The results speak for themselves and within just a couple of months, you will notice a difference to your campaign since you first started out.
With different niches there is different levels of competition, with some industries being more competitive than others, this means that little or more work may be needed depending on how competitive it is. We will do research into your industry and the keywords that you want to be found for and put together a competitive SEO package that has been completely tailored to suit your needs.
Pay Per Click
PPC (pay per click) gives you instant exposure on the paid ads, these are found at both the top and the bottom of the Google search engine.
A lot of businesses in Glasgow find PPC worthwhile because:
- You only pay when an interested person clicks – This means that you know exactly where your money is going and that you are only paying when an interested person is clicking on the ad. This is different from traditional advertising that happens offline where you spend a specific amount of money on your target market to engage with the ad but you don’t really know whether or not people looked at it
- You set your own budget to control your costs – With PPC you can set the budget to suit your needs. You can put a cap on what you are spending daily however, it does mean that once your daily budget has run out you will no longer appear on the search engines for your desired keywords
- You can reach your target consumer at the right time with the right ad – With PPC’s location targeting and delivery options you can target a person in a specific place at a specific time of day
Without the knowledge of PPC, there are a lot of mistakes that you can make and that’s why we’re here to make the process straightforward and simple.
We’ll find out what the general public are searching for and once the campaign is set up we’ll be able to monitor how it goes and make relevant changes based on the findings.
Social Media Management
Social media management is another service that we have within our online marketing services.
This service focuses on getting your brand and/or your products and services out there for people on Facebook, Twitter and LinkedIn to find. People are constantly on Facebook, Twitter and LinkedIn browsing it for deals and speaking to their friends, family and/or work colleagues as well as looking for new business opportunities which is the great thing about having a presence on social media.
When you come to us for our social media management service you can expect us to manage the pages/accounts for you. We can help you to get new followers, more likes, build your LinkedIn profile and help you connect with new people. We can also update them for you so that your followers and friends can find out about what new offers, products and services you have.
In turn, not only will you have increased brand awareness but you could increase your return on investment and your business opportunities.
Email marketing works by sending an email to a list of your contacts or a list of people who may be interested in the products/services that you offer.
This online marketing service offers a number of benefits including:
- It increases brand awareness
- It’s measurable
- It’s cost effective
- It’s targeted
With email marketing, you will be able to control exactly who sees your email by segmenting your contacts based on their location or other data. Email marketing makes it simple to customise your message for each of your customers.
With each email that you send, consumers will be exposed to your business and your brand, therefore creating brand awareness. A lot of customers will be able to forward your emails to their friends and family who will be interested in your deals and offers, therefore giving your company/brand more exposure and credibility.
Email marketing draws precise and valuable metrics for example delivery rates and subscriber retention rates. You could use this as a tool to monitor which information your consumers are more responsive to, with it giving you an insight into what your customers’ behaviours are and their interests.
If you come to us for this service then we can set up a campaign for you and send any number of emails it is that you want. We can work from a list of contacts it is that you have or we can find a list of email addresses of people who may be interested in what it is that you are offering.
If you are based in Glasgow and interested in any of our online marketing services then why not give us a call? Just call us on 0141 280 2411 and a member of our team will discuss your requirements and give you a free quote.