Pay Per Click is another method of getting your website found online, sometimes people call it PPC. When you Google a search term in most instances you will find three adverts at the very top of the page which have a pink coloured background, and you can also see them down the right hand side of the page. These adverts are Google Adwords or pay per click. PPC does exactly as it says, you pay per click. Anyone can have their website on the front page of Google on PPC, the only downside to this is that when your budget has run out your advert is removed. We can help manage your PPC campaigns, and as an Adwords specialist we can help you get better value for money on the pay per click campaign that you will be running.
Pay Per Click is an ideal way to get your website in front of people immediately to show your services or products and get some business coming your way, although it isn’t our preferred method of marketing, we prefer SEO. Everyone’s requirements are different and some businesses need an instant income in order to get cash flow moving and be able to grow as a company.
Pay Per Click campaigns are easy to set up, the hardest part is doing your research and entering which keywords you want to be found for. You also have to make your advert as appealing as possible so that people do actually click it and land on your website. Another important factor in these campaigns is making sure your landing pages are set up so that if you are advertising something on a page within your website that your customer lands on that specific page rather than your homepage. Customers click on the internet for fun and if they don’t like what they see, or cannot find what they want quickly, they will just move onto another website and that’s you lost a potential customer.
We offer a low-cost PPC Consultants service, it would normally be a one-off fee as a pay per click campaign normally runs itself after the initial preparation work and research. All that’s required after one of our consultants have set it up for you is for you to choose your budget and keep topping up your balance on Adwords so that your ads continue to run. You can also have your PPC campaign on at specific times of the day or week, several clients have PPC on during normal business hours Monday to Friday, and some have them running constantly, again every niche is different as different customers are being targeted.
So if you need any help with your PPC campaign and want our Consultants to offer you their professional advice then get in contact with us today and we can arrange them to get you started on pay per click.