Good quality, unique copywriting is vital for any website but especially for sites that are having SEO. Copywriting should be informative, ensuring that the people who read the content receive accurate information. Copywriting should be natural, creative and purposeful and share your knowledge or service you provide with your site visitors. A good copywriter should help convert traffic into customers wanting to use your service especially if the content is written for people and the search engines alike.
We offer SEO content writing services throughout Glasgow and across all other areas in the UK. Having over 10 years experience in this niche our skilled staff have worked on many sites that have ranked well with the search engines and are well aware that SEO and copywriting are equally as important as each other.
Before doing Search Engine Optimisation on a site our staff do keyword research to identify what people online search for and to determine which words will bring the most traffic to your site. Keywords/phrases are placed carefully in the text written by the writer which then helps to get the page ranking. Google and the other search engines use latent semantic indexing, so alternative phrases for keywords that are relevant to SEO are also important. The keywords that are entered in content should be entered in a way that reads well, so just cramming the keywords into the article won’t work as the search engines don’t like this.
When writing for a website you should never copy and paste information from other sites or have duplicate content as this is easily noticed by google and your page will not rank causing a negative effect on your sites rankings. This can be easily identified using software such as Copyscape and other tools that do similar.
Although we are based in Glasgow many website owners use us for SEO copywriting and we have other clients all over the world who use our services.
If you are interested in our SEO copywriting services then contact us today and one of our staff will be happy to help.